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Internet security is an obsessive concern to both American and global online shoppers. As a business entity you have probably done much to ensure the online safety of your customers. While most online entities have relatively safe and secure hosting environments, many do not. Americans are becoming ever more conscious of where their personal data ends up. Regardless of encrypted SSL connections, vulnerability scans, secure payment gateways and privacy best practices- most shoppers what to know where (geographically) their personal information is being collected and stored. It is very rare and uncommon for the casual shopper to read through a Terms of Service or Privacy Policy. As a result, your new and existing customers really have no idea about your hosting environment and are quick to make snap judgments about the quality of your site or the products and services you offer. Give them a way to know immediately that they are doing business with an organization that is hosted in the U.S.A.
We believe that consumers have a right to know where their doing business. Whether you are an American business or conducting business from outside the United States, consumers expect that they are doing business where there is sufficient legal recourse to pursue all matters pertaining to fraud, identity theft, misuse of personal information and general negligence. Most businesses prefer to host their websites in the United States because of the strict oversight that consumers enjoy from such entitles as the Federal Trade Commission (FTC) as well as local and federal laws. Americans like the notion that they can pursue legal action against any entity that engages in unfair trade practices or malfeasance. It becomes much harder for the consumer to pursue legal action when incriminating information resides on a server or hosting environment outside the jurisdiction of the FTC and the United States of America.
Our hope with HostedInTheUSA.com is to offer every online business the opportunity to identify themselves as an organization that has gone out of its way to protect consumers and their existing customers from any unfair or deceptive trade practices by validating their websites are indeed hosted in the U.S.A. When you proudly bear the Hosted in the U.S.A. trust mark on your website you are telling your customers and the world that you are playing by the rules and making yourself accountable to the consumer. Having our trust mark on your website gives you a competitive edge other merchants in your market segment may not be able to achieve. In a global economy the stakes are high. If your market is primarily in the United States, or you want to promote the secure and safe hosting environment that falls under the scrutiny of the FTC and laws of the United States, you would greatly benefit from the consumer confidence that comes from displaying our trust mark on your website.
If you are wondering whether or not your or someone else’s website is hosted in the U.S.A., you can find out using the validation tool on the home page.
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